Illustration inspired by the ingredients in a traditional michelada stylized as a Mexican “Papel Picado” technique for the new Modelo Michelada Glassware.
The idea was to represent each ingredient in the composition of the popular drink from top to bottom, starting with the lime, tamarind and sesame seeds rim, followed by more lime, dark sauces, clam-tomato juice, beer, salt and pepper.

(United States of America. 2024)

—

Client: Modelo USA
Agency: Momentum Worldwide
Creative Direction: Sasha Zaitsev
Designer: Rodolfo Baquier
Photography: Juan Arras