Blockprint inspired set of illustrations for Modelo’s Live Custom Shop project used to customize guests products all around the US.
The idea was to represent unique attributes from the brand’s ethos “Fighting Spirit”, as well as elements from México and of course, cerveza!

(United States of America. 2023)

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Client: Modelo USA
Agency: Momentum Worldwide
Creative Direction: Sasha Zaitsev & Nick Vidovich
Agent: Jeff Church
Illustrator: Rodolfo Baquier